Justify
Influencer,
justified.
Proving the effectiveness of influencer marketing.
Round
Pre-seed · SEIS approved
Stage
Platform live · Paying customers · US + UK
Date
April 2026
01 · The problem
Justify
Brands spend $37 billion a year on influencer ads.
Nobody knows what’s working.
Nobody knows what’s working.
A proper brand survey takes 4 weeks. Influencer posts peak in 48 hours.
“Leaders are being asked to make larger budget decisions without clear visibility into performance.”
Jennifer Quigley-Jones
Founder, Digital Voices · acquired by PMG
Forbes · March 2026
02 · The wedge
Justify
We’re Nielsen
for influencers.
for influencers.
Same survey panels. Four hours, not four weeks.
“Advertisers will spend $37 billion on creator media in 2025. Most will have no idea if it worked.”
Jamie Gutfreund
Forbes contributor on the creator economy
Forbes · December 2025
03 · Product
Justify
The measurement platform.
And the workflow we built around it.
And the workflow we built around it.
Measurement is the wedge. The rest of the stack is how it compounds.
Brand Lift
Pre/post lift studies on enterprise consumer panels. Intent, awareness, consideration — at statistical confidence.
The wedge
See it run
Influencer Marketplace
Find and vet 300M+ creators. Trust Score, tier, audience fit — one view.
Discovery
See it run
Creative Testing
Hypothesis-driven experiments on AI audience panels. Measure effectiveness before you spend.
Insight
See it run
Campaign Wizard
Runs every campaign end-to-end. Brief, creators, deliverables, approvals.
Workflow
See it run
Influencer Portal
Free UGC workspace for creators. Our community moat and lead-gen channel.
Distribution
See it run
Justify Intelligence
Contextual AI across every screen. Sourcing, drafting, reading — built in.
AI layer
See it run
04 · Product in action
Justify
Hours, not weeks. Every campaign, not the top 1%.
Brand Lift · Nova Ski · Winter '26 Campaign · Completed Apr 18
Significant at 95% confidence
Purchase intent
+4.2pts
▲ vs. benchmark +2.1pts
Consideration
+3.1pts
▲ vs. benchmark +1.4pts
Awareness
+6.8pts
▲ vs. benchmark +3.0pts
Lift curve · 14 days
Control
Exposed
Top-moving survey questions
"I am likely to buy Nova Ski gear in the next 30 days."
Pre 18%Post 26%
"Nova Ski is for someone like me."
Pre 34%Post 48%
"I've heard of Nova Ski."
Pre 41%Post 62%
Illustrative report. Real data available under NDA.
05 · Why now
Justify
Crossing the measurement chasm.
Influencer marketing is mainstream. Measuring it isn’t — yet.
06 · Validation
Justify
The tide has turned.
The industry is writing our thesis.
The industry is writing our thesis.
Trade press, analyst houses and CFO desks are all writing the same story:
creator spend has outgrown its proof stack.
$250B→$600B
Creator spend has outgrown its proof stack. Measurement is the cost of flying blind.
Forbes
C200 opinion · 31 Mar 2026
74%
Enterprise brands say brand safety is their #1 concern. CreatorIQ and Sprinklr team up to own measurement.
Digiday
Partnership · 7 Apr 2026
60%→26%
Consumer preference for AI-made creator content has collapsed. Human-verified influence is now certified.
eMarketer
BBB certification · 16 Apr 2026
~$800M
Publicis names influencer marketing a top investment priority — three acquisitions, twenty-four months, one playbook.
Adweek
Acquisition · 7 Apr 2026
$2.4B·17 startups
Creator-economy AI is now a VC category. Agentio, ShopMy, Whatnot — three unicorns in the adjacent stack.
Business Insider
VC survey · 11 Mar 2026
07 · Where we are
Justify
We built it.
Now we’re raising.
Creator Origin
New York agency. Mars, Ogilvy, Weber Shandwick.
Paleovalley
DTC health brand. 1M customers.
08 · Competitive position
Justify
The incumbents can't follow us
without breaking their own model.
without breaking their own model.
The incumbents
Nielsen · Kantar · Ipsos
- £30K+ services-led studies
- Four-week turnaround, manual
- TV-era product, social bolted on
- Automation cannibalises their margins
The challengers
OnDevice · HappyDemics
- Fast, survey-based brand lift
- Single-point solution only
- No discovery, workflow or portal
- Customer still buys 5 more tools
Justify
The operating system for social
- One platform, one subscription
- Brand Lift as wedge, stack as moat
- AI-native from the data up
- Community-led GTM, not paid media
09 · Why we'll win
Justify
Why we'll win
the next eighteen months.
the next eighteen months.
Measurement enterprise teams can actually afford, on panels that hold up in a boardroom,
shipped on a platform that’s already live.
01 · Price
One-tenth the cost. Same statistical rigour.
A traditional brand-lift study costs £30K and takes four weeks. Ours costs hundreds and
takes hours. Brand lift moves from capital expenditure to a line item — and every
campaign gets measured, not just the top one percent.
02 · Panel
Commercial panels. Enterprise-grade.
Our Brand Lift studies run on a matched consumer panel from one of the world’s
largest panel providers — the same infrastructure Nielsen and Kantar use to
validate their £30K reports. Built in. No one else at our price point has this.
03 · Velocity
Live platform. Weekly releases.
Five modules behind one login in eighteen months. Our roadmap this quarter is the
incumbents’ three-year target. We move faster because we are small and AI-native
from the data layer up.
04 · Community
Compounding, not paid.
Monthly London meet-ups. Speaker slots at Cannes Lions, Creator Economy Live, Clout
Collective and 1 Billion Followers. A free Influencer Portal as the top of the funnel.
150 new qualified contacts per week — up from 40 in January.
10 · Go-to-market
Justify
Three compounding channels.
Each one makes the next one cheaper.
Step 01 · Awareness
Industry presence.
Cannes Lions. Creator Economy Live. 1 Billion Followers. Every conference of scale.
Our edge
Ed has been on this circuit for a decade. He used to sell to the people in the room.
Step 02 · Community
Events & the free Portal.
Monthly London meet-ups for brands, agencies and creators. Plus a free Influencer Portal anyone can sign up to.
Our edge
Creators bring their own brands. We don’t pay for ads.
Step 03 · Capture
Content that ranks.
A free events calendar. Free measurement tools. An open influencer database. All built to be found.
Our edge
We publish the primary source. Not commentary about it.
11 · Market
Justify
Why the $120M is ours.
TAM · Total addressable$247B
SAM · Serviceable (5%)$12B
Target · Beachhead (1% of SAM)$120M
The market is here
Global social advertising. The fastest-growing paid channel.
The budget is here
~5% of ad spend already goes to measurement and research.
The wedge is here
Mid-market brands priced out of £30K studies. Every one of them is ours.
12 · Trajectory
Justify
From 7 paying customers today
to £30M run-rate by 2028.
to £30M run-rate by 2028.
2026 · Exit year
£1.5M
Run-rate revenue · 218 customers · £7K ARPU
2027
£10.8M
1,085 customers · £10K ARPU
2028
£29.8M
2,480 customers · £12K ARPU · 80% gross margin
Conversion math
~150 inbound per week · ~12% demo conversion · ~35% pilot-to-paid · 70% net retention
13 · Team
Justify
Domain. Commercial rigour. AI engineering.
Ed Adams
Founder & CEO
A decade delivering £30K brand lift studies for Google, Meta and Unilever.
£4.5M revenue track record. Self-taught engineer. Shipped the first version of
Justify's platform.
Research ops
Full-stack
Behavioural science
Jörg Birkhold
Chief AI Orchestrator
20+ years of engineering leadership. 9 years as CTO of Foresee, 5 leading 12
engineers inside Germany's Sparkasse banking group. Ships across fintech,
blockchain, health tech and IoT.
Agent architecture
AI orchestration
Eng leadership
Cameron Jones
Operations & Legal
Four years at CMS, one of Europe's largest law firms, advising founders and
investors on venture and M&A across TMT. Now runs Justify's commercial,
contracting and fundraising.
VC / M&A
Governance
Commercial
15 · The raise
Justify
Closing the last
measurement gap
in advertising.
measurement gap
in advertising.
- Pre-seed round · SEIS advanced assurance approved
- £250K SEIS allocation reserved for a lead investor
- EIS available thereafter
- Platform live · Paying customers · UK + US
Use of funds
50%
Sales & marketing
GTM, events, content
25%
Product & engineering
Brand Health, MMM
15%
Customer success
Onboarding, retention
10%
Infrastructure
AI compute, data