Justify

Influencer,
justified.

The measurement-first platform for influencer marketing.

Round Pre-seed · SEIS approved Stage Platform live · Paying customers · US + UK Date July 2026
01 · The problem
Justify
Brands spend $37 billion a year on influencer ads.
Nobody knows what’s working.
“Leaders are being asked to make larger budget decisions without clear visibility into performance.”
Jennifer Quigley-Jones Founder, Digital Voices · acquired by PMG Forbes · March 2026
02 · The wedge
Justify
We’re Nielsen
for influencers.
“Advertisers will spend $37 billion on creator media in 2025. Most will have no idea if it worked.”
Jamie Gutfreund Forbes contributor on the creator economy Forbes · December 2025
03 · Product
Justify
Every influencer campaign, one place.
Creative Testing
Synthetic audiences running on the platforms’ own ranking algorithms. See how influencer content will perform before it goes live.
Insight
Brand Lift
Pre/post studies on enterprise consumer panels. Awareness, consideration and intent, at statistical confidence.
The wedge
Brand Pulse
Live brand sentiment while campaigns run. Watch perception move in real time.
Monitoring
Campaign Wizard
One workflow from brief to sign-off: creators, deliverables, approvals.
Workflow
Influencer Marketplace
Find and vet 300M+ creators. Trust Score, tier and audience fit in one view.
Discovery
Justify Intelligence
AI insight on trust, audience and fit in every screen. An MCP server underneath lets Claude, ChatGPT and agent workflows query Justify directly.
MCP
04 · Platform in action
Justify
05 · Why now
Justify
Crossing the measurement chasm.
Influencer marketing is mainstream. Measuring it isn’t, yet.
06 · Validation
Justify
The tide has turned.
The industry is writing our thesis.
$250B→$600B

Creator spend has outgrown its proof stack. Measurement is the cost of flying blind.

Forbes
C200 opinion · 31 Mar 2026
74%

Enterprise brands say brand safety is their #1 concern. CreatorIQ and Sprinklr team up to own measurement.

Digiday
Partnership · 7 Apr 2026
60%→26%

Consumer preference for AI-made creator content has collapsed. Human-verified influence is now certified.

eMarketer
BBB certification · 16 Apr 2026
~$800M

Publicis names influencer marketing a top investment priority: three acquisitions, twenty-four months, one playbook.

Adweek
Acquisition · 7 Apr 2026
$2.4B·17 startups

Creator-economy AI is now a VC category. Agentio, ShopMy, Whatnot: three unicorns in the adjacent stack.

Business Insider
VC survey · 11 Mar 2026
07 · Where we are
Justify

We built it.

Now we’re raising.

Creator Origin New York agency. Mars, Ogilvy, Weber Shandwick.
Paleovalley DTC health brand. 1M customers.
08 · Competitive position
Justify
The incumbents can't follow us
without breaking their own model.
The incumbents

Nielsen · Kantar · Ipsos

  • £30K+ services-led studies
  • Four-week turnaround, manual
  • TV-era product, social bolted on
  • Automation cannibalises their margins
The challengers

OnDevice · HappyDemics

  • Fast, survey-based brand lift
  • Single-point solution only
  • No discovery, workflow or portal
  • Customer still buys 5 more tools
Justify

The operating system for social

  • One platform, one subscription
  • Brand Lift as wedge, stack as moat
  • AI-native from the data up
  • Community-led GTM, not paid media
09 · Why we'll win
Justify
Why we'll win
the next eighteen months.
01 · Price
One-tenth the cost. Same statistical rigour.
£30K and four weeks, or hundreds and hours. Every campaign gets measured, not just the top one percent.
02 · Panel
Commercial panels. Enterprise-grade.
The same panel infrastructure behind Nielsen and Kantar’s £30K reports, built in. No one else has this at our price.
03 · Velocity
Live platform. Weekly releases.
Five modules behind one login in eighteen months. This quarter’s roadmap is the incumbents’ three-year target.
04 · Community
Compounding, not paid.
Monthly meet-ups, conference slots, a free Influencer Portal. 150 qualified contacts a week, up from 40 in January.
10 · Go-to-market
Justify
We already know our next customers.
01 · The list
22,070
companies in the CRM

Cannes Lions, Creator Economy Live, our own London events, industry data.

02 · The homework
963
priority targets, scored by AI

What they sell, what they spend with creators, whether they need us.

03 · The close
Paid
self-serve, one subscription

30 days free. Creators join free and bring the brands they work with.

11 · Market
Justify
Why the $120M is ours.
TAM · Total addressable$247B
SAM · Serviceable (5%)$12B
Target · Beachhead (1% of SAM)$120M
The market is here
Global social advertising. The fastest-growing paid channel.
The budget is here
~5% of ad spend already goes to measurement and research.
The wedge is here
Mid-market brands priced out of £30K studies. Every one of them is ours.
12 · Trajectory
Justify
From 7 paying customers today
to £30M run-rate by 2028.
2026 · Exit year
£1.5M
Run-rate revenue · 218 customers · £7K ARPU
2027
£10.8M
1,085 customers · £10K ARPU
2028
£29.8M
2,480 customers · £12K ARPU · 80% gross margin
Conversion math ~150 inbound per week · ~12% demo conversion · ~35% pilot-to-paid · 70% net retention
£30M £22.5M £15M £7.5M £0 £1.5M 2026 £10.8M 2027 £29.8M 2028 Revenue Gross profit (~80%)
13 · Team
Justify
Domain. Commercial rigour. AI engineering.
Ed Adams
Ed Adams
Founder & CEO
View profile
Deep domain knowledge in brand lift and market research. £4.5M revenue track record. Self-taught engineer. Shipped the first version of Justify's platform.
Research ops Full-stack Behavioural science
Jörg Birkhold
Jörg Birkhold
Chief AI Orchestrator
View profile
20+ years of engineering leadership, including 9 as CTO of Foresee and 5 inside Germany's Sparkasse banking group.
Agent architecture AI orchestration Eng leadership
Cameron Jones
Cameron Jones
Chief Operating Officer
View profile
Four years at CMS advising founders and investors on venture and M&A. Runs operations, contracting and fundraising.
VC / M&A Governance Operations
15 · The raise
Justify
Closing the last
measurement gap
in advertising.
  • Pre-seed round · SEIS advanced assurance approved
  • £250K SEIS allocation reserved for a lead investor
  • EIS available thereafter
  • Platform live · Paying customers · UK + US
Use of funds
75%
Sales & marketing
GTM, events, content
10%
Product & engineering
Brand Pulse, MMM
10%
Customer success
Onboarding, retention
5%
Infrastructure
AI compute, data
Influencer, justified.
Ed Adams · Founder & CEO Contact via Justify